Friday, November 16, 2012

Android claims 72% of mobile market sales in Q3 2012

Android Central

Gartner has released their research numbers for the third quarter of 2012, and they've found that Android accounted for 72.4% of mobile sales worldwide, which is up from 52.5% at the same time last year. That figure roughly lines up with what we've seen from IDC.

By comparison, iOS is down to 13.9% from 15%, RIM is down 5.3% from 11%, and Microsoft is up a smidge to 2.4% from 1.5%, though Bada is hilariously beating it with a 3% share. The overall mobile market declined 3.1%, but smartphone growth increased 46.9% year over year. The manufacturer breakdown puts Samsung in the lead with 22.9% of sales in Q3, followed by Nokia with 19.2%, Apple with 5.5%, then ZTE, LG, Huawei, TCL, RIM, Motorola, and HTC after that. 

Android has been top of the smartphone heap for awhile now, but to see it leading the way in the overall mobile market sales is a pretty big deal. Now it's only a matter of the installed base of dumbphones to die out, though that might take awhile. What's the platform mix like in your neighborhood? Is Android as ubiquitous as the study would suggest, or is there a more even mix? How often do you see someone still using a feature phone? 

Source: Gartner



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