Metail, The Virtual Fitting Room You?ve Probably Never Heard Of, Partners With Warehouse, Shop Direct, Following Tesco Trial

Likened to a space race, there are a whole bunch of startups trying to solve the problem of how to 'try on' clothes online. And for the online fashion industry, it's a big problem, too. The inability to see if a garment actually fits before making a purchase, not only lowers conversion rates, but is also seeing return rates as high as 70%, an expense that online retailers can ill afford. Arguably, however, no one has landed on the moon, quite yet, and the virtual fitting room market is still wide open.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/3VdDdILF04M/

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